Marketing Strategy
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Marketing Strategy Project
Overview
This project focused on developing a comprehensive marketing strategy for a client aiming to strengthen their brand presence and increase engagement across digital and offline channels.
The goal was to create a data-driven, creative plan that aligns with the brand’s identity and business objectives.
Scope of Work
- Market Research & Analysis:
- Studied competitors, target audience behavior, and current market trends to identify key opportunities.
- Brand Positioning:
- Defined the brand voice, visual direction, and unique selling points to differentiate it from competitors.
- Content & Campaign Strategy:
- Developed a detailed content plan for social media, email marketing, and digital ads, including seasonal campaigns and influencer collaborations.
- Offline Marketing Integration:
- Designed promotional materials (flyers, displays, event branding) to complement the digital campaigns and maintain a consistent identity.
Execution
The strategy was presented in a step-by-step action plan with clear KPIs, timeline, and budget allocation.
All campaigns were supported with creative visuals and measurable goals to track engagement, reach, and conversions.
Result
The marketing strategy led to increased brand awareness, higher social media engagement, and improved conversion rates.
The client gained a stronger and more consistent brand presence across all platforms.
